• Hotel Consultancy

    Objective, expert analysis and advice

  • Sales and Marketing

    Generating business, quickly and effectively

  • Hotel Management

    Flexible resource, support, advice and mentoring


Our team of directors, associates and senior managers has several hundred years of collective hospitality experience, with specialists in every key discipline. Short-term boost. Medium-term support. Long-term strategy. We're here to help.

Sales and marketing

With at least 45,000 hotels in the UK you can't afford to wait for guests, meeting planners or weddings to come to you. If you feel like you're a needle in a haystack, then we'll make sure you're bright, sharp and shiny.

Hotel management

If you own a hotel and it isn't giving you the return you were expecting, it could be that you need some extra experience and an objective pair of eyes. We can provide interim management or help you build a team to deliver sustainable profit.

About us

At Premier Cru we work with independent and corporate hotel owners, investors and property developers. We provide strategic advice, but we can also provide resource.

Throughout our 10 years as Premier Cru, we've always recognised that, ultimately, the nature of every assignment is to increase profitability. There are, of course, many ways to achieve that – but everything we do is connected to your bottom line.

Happy Clients

The Devonshire Group

We greatly appreciate all you have done for Devonshire Hotels & Restaurants and for the support you have given us all, not just in relation to hotels, but with regard to other business matters.

Trout Inn

Premier Cru's operational support was invaluable and helped us achieve AA Pub of the Year for England in 2010. Their assistance in the sale of the business in 2015 allowed us to exit very successfully.

Years Trading

Management Contracts


miles driven to see our clients