Sales and Marketing

Success in sales and marketing starts with understanding the hospitality market-place as a
whole, understanding your property, defining its current and desired position in the
market-place, and building a product/service that will exceed the expectations of your target
customers.

Sometimes, the product may need fine-tuning to keep pace with a changing market-place.
Other times, it may be a case of pursuing a more aggressive sales strategy, or building
greater impact into marketing activities. Always, the two disciplines must be consistent,
integrated and customer-focused. Consumers have never had so much choice, and there
is no room for complacency. We analyse every aspect of the business, its positioning and
the way that sales and marketing functions.

Typical Premier Cru Hotels & Inns LLP sales and marketing activities:

Optimised Internet presence
Email campaigns
High impact literature
On-the-road sales representation
Participation in, and high visibility at national sales events
Monthly and yearly sales support
Proactive Public Relations activity

Read more about our services here, or better still, give us a call, and let’s talk.