Business Turn-Around

Premier Cru Hotels & Inns LLP provide a turn-around service to stabilise businesses which are under-performing or failing, and return them to profitability. We will identify weaknesses in the business and propose appropriate solutions using a detailed review and action plan.

Business Turn-Around by Assured Hotels

We have now set up a seperate company to work alongside Premier Cru Hotels & Inns that specifically offers clients tailored turn around solutions for their business. Assured Hotels, headed up by Mike Rothwell and supported by a great team of experienced industry professionals, many of whom also work within Premier Cru, provide consultancy and management services to owners covering every aspect of the hotel business necessary to improve overall business performance.

Assured Hotels provide a broad range of added value services in order to help hotels realise their full commercial potential and ultimately increase their long term value.

Following a detailed and rigourous review of your hotel operation, our specialist team members within each area of the business will produce tailored strategic recommendations, complemented by deliverable action plans that will address those areas of the business either found to be falling short of the owners expectation or industry norm.

Areas of review and consequent action plans will primarily focus upon the following business areas:-

Sales, Marketing and Pricing Strategy

Is sufficient resource allocated to both reactive and proactive Sales? Is there a timebound Sales, Marketing and PR Plan in place and alive in the business? What is the extent of knowledge on the recognised Competitor Set? Are published Tariffs across all market segments correct? Is the business generating Fair Market Share? Is current Electronic Distribution efficient?

Expense management

Are all necessary Departmental expense controls in place? Who takes ownership? Are expenses controlled to Budget? Does an Energy Management plan exist? What level of expense consolidation can be implemented?

Payroll and Staffing Structure

Typically representing anything between 30% and 40% of turnover, is the current payroll cost justifiable? Are performance KPI's in place across all departments? Does the present manpower plan contain sufficient flexibility to be viable when revenues fall short?

Purchasing efficencies

Who do we buy from? Are prices charged the best for us or best for the supplier? Is purchasing power fully leveraged? Are teams incentivised to puchase better?

Operational day to day business management

Is Revenue and Profit forecasting in place and accurate? Is cashflow being managed effectively? Are all Fire, Health and Safety Statutory obligations fully adheded to? Is there a positive culture of business ownership in place within the hotel team? Are management fully accountable? Are hospitality standards commensurate with prices charged? Are service standards consistent?The above questions are only some examples of what may be included in any business review. Each project we undertake is tailored to address the specific needs of the business and the business owner.To discuss your own specific needs in more detail, please call us today to make an appointment.